BGH

Growing excellence
from source to
shelf.

From sourcing and manufacturing to distribution, retail, and consumer experiences — Bettergrow Holding connects every stage of the food value chain across the UAE.

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An ecosystem designed for growth.

Bettergrow Holding operates across sourcing, manufacturing, distribution, retail, and consumer brands — creating an integrated ecosystem built to scale food businesses more efficiently.

Manufacturing & processing

Manufacturing
& processing.

Roasting, processing, blending, packing, and customized food solutions designed for quality, scalability, and operational flexibility.

Strategic trading & distribution

Strategic trading
& distribution.

Distribution and market reach across retail, wholesale, HoReCa, and trade channels through operational reliability and long-term partnerships.

Retail operations

Retail
operations.

Tajriba shop-in-shop counters and Tayn specialty retail stores built around freshness, discovery, and customer-focused experiences.

Consumer brands

Consumer
brands.

Warmleys and future consumer brands built on the full strength of the platform: sourcing, manufacturing, packaging, and market execution.

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Ecosystem advantages.

Retail insight

Customer behavior at retail level reveals what the market needs next.

Product development

Those signals become market-led concepts, formats, and category opportunities.

Manufacturing agility

Processing and packing capability turn ideas into consistent products at scale.

Market reach

Distribution accelerates access across retail, HoReCa, trade, and private label channels.

BGH
at a glance

Foundation. Strength. Brand reach.

Our foundation

Established: 2008
Head office: DIP, Dubai
Factory & warehouse: 100,000 sqft facility

Food value platform

People: 240+
Sourcing countries: 40+
Categories: 10+
SKUs: 3,500+
POS network: 2,500+
Certified operations: ISO + HACCP

Our brands

Distribution centre

B2B brand

Shop-in-shop · 50+ counters

7+ stand-alone stores

Capabilities

Built to support modern food businesses.

From sourcing and product development to retail execution and private label solutions, our capabilities are designed to support growth at every stage.

Sourcing network

Strategic procurement relationships supporting quality, consistency, and scale.

Product development

Market-driven concepts designed around consumer behavior and category opportunities.

Roasting & processing

Operational expertise across nuts, spices, dried fruits, and specialty categories.

Distribution & market access

Strong route-to-market capabilities across UAE retail and HoReCa channels.

Retail solutions

Experiential concepts designed to improve shopper engagement and category performance.

Private label solutions

Customized product development, packaging, and scalable manufacturing support.

Built for scale

Scale that holds from source to shelf.

One integrated food group, engineered as a governed operating network across manufacturing, trading, retail, distribution, and consumer brands.

Centralised governance
Decision-making, controls, and standards stay connected at group level.
Vertical integration
Manufacturing, supply, retail, and brands operate as one value chain.
Customised solutions
Operational flexibility for private label, trade, and category-specific needs.
On-time delivery
Distribution discipline keeps availability consistent across retail channels.
Comprehensive supply
Five operating pillars move under one governance structure.

Our Value

Committed to
operational clarity
and long-term growth.

sq ft owned facility

0kg/hr

automated capacity

origin countries

retail counters

How we work

Our operating
model.

Consistency, scale, and discipline — at every link of the food value chain.

Strategic sourcing

Decades of food trading experience — securing high-quality products from global partners.

Advanced processing

Kallada Food Industries — modern infrastructure, ISO 22000 + HACCP, consistency at scale.

Integrated distribution

Structured logistics network and dedicated fleet — reliable movement to UAE retailers.

Market delivery

Direct-to-consumer retail and trusted brands — meaningful connections at every shelf.

Featured Businesses

Our ecosystem of
brands & businesses.

Each business within Bettergrow Holding plays a connected role in delivering stronger execution, deeper market understanding, and scalable growth.

Brands & Businesses · UAE-anchored

Tajriba

An experiential shop-in-shop concept that brings freshness, discovery, and healthier family exploration into UAE supermarket chains.

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Tayn

Modern specialty retail stores focused on quality products, best-value shopping, and an elevated customer experience.

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Warmleys

A consumer-facing brand built on the full strength of the Bettergrow platform, launched from readiness rather than experimentation.

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Kallada Food
Industries

A quality-led food manufacturing business with long-standing expertise across nuts, spices, pulses, processing, and wholesaling.

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Bettergrow
General Trading

The ecosystem backbone connecting brands to retail, wholesale, HoReCa, and trade channels through reliable UAE market reach.

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Building scalable
food systems for long-term success.

Bettergrow Holding provides the strategic framework and operational discipline needed to scale food brands and ensure long-term market stability.

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Built to support modern food businesses

Built to support modern food businesses.

Six capabilities, one operation behind them.

Sourcing network.

Direct relationships in 40+ origin countries. No broker layer between farm and floor.

Product development.

Concepts built from live retail data, not survey rooms.

Roasting & processing.

750 kg/hr across nuts, spices, pulses, and dried fruit.

Distribution & market access.

Owned fleet into UAE retail, wholesale, and HoReCa.

Retail solutions.

35+ Tajriba counters operated inside UAE supermarkets.

Private label solutions.

5,000-unit pilots to full container runs, on the same lines our brands use.

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Quality & Compliance

Certifications & compliance.

Both Bettergrow Holding and Kallada Food Industries are certified to ISO 22000 and HACCP — assuring safe, consistent quality across every stage of our operations.